Shede Spirits (SH:600702) Xin Hua Wang·2025-08-05 07:10Core Viewpoint - The article highlights the strategic expansion of Shede Liquor into Southeast Asia, emphasizing its commitment to long-term healthy development and cultural outreach through events like the Shede Old Liquor Festival [1][3][4]. Group 1: Market Expansion - Shede Liquor is actively expanding its international presence, particularly in Southeast Asia, which is seen as a key growth area due to economic growth, population advantages, and consumption upgrades [2][4]. - The Shede Old Liquor Festival was successfully held in Singapore and Malaysia, featuring charity auctions and tastings to enhance brand influence and market penetration [1][2]. Group 2: Strategic Partnerships - Fosun International's Chairman, Guo Guangchang, expressed strong support for Shede Liquor's global ambitions, highlighting the integration of domestic and international resources to foster market growth [3][4]. - The collaboration with local partners and the focus on cultural integration are crucial for establishing Shede as a trusted brand among local consumers [3][4]. Group 3: Financial Performance - Shede Liquor's sales revenue in Southeast Asia is projected to grow by 50% year-on-year in the first half of 2025, with a 120% increase in sales activity, particularly in Malaysia [6]. - The overall export value of Chinese liquor is expected to reach $529 million (approximately 3.8 billion yuan) in 2025, reflecting a 30.9% year-on-year increase [7]. Group 4: Brand and Cultural Integration - The "Shede spirit," which emphasizes giving and social responsibility, is a core value that resonates with the company's branding and community engagement efforts [5]. - Shede Liquor aims to integrate its products into local lifestyles while promoting Chinese culture and values through its international initiatives [4][5]. Group 5: Economic Impact - From 2020 to 2024, Shede Liquor's revenue and net assets are expected to double, with the brand value reaching 190.7 billion yuan by 2025, a 67.12% increase from 2020 [8]. - The company has contributed nearly 9 billion yuan in taxes and created over 5,000 jobs during the same period, positively impacting local economies [8].