跨区联动激活消费新动能 沪上两大国企引领文旅商体展高质量发展

Group 1 - The core theme of the recent cultural and tourism business development resource negotiation conference in Shanghai is "City Heart Appointment: Enjoying the Pine Wind," led by Songjiang New Town Group and Jing'an Real Estate Group, along with over 30 domestic and international brands and industry representatives [2] - The strategic cooperation between the two major groups focuses on three areas: cross-regional resource integration, project collaboration, and talent exchange, marking a new phase of resource interconnection and synergy in Shanghai's regional coordinated development [2] - Songjiang New Town Group aims to leverage Jing'an's international commercial resources to enhance the integration of landmark projects like Thames Town and Guangfulin Cultural Park with the fashion economy of the central urban area, injecting "fashion + culture" dual momentum into the development of an independent comprehensive node city [2] Group 2 - The on-site brand negotiation session is identified as a key engine for activating consumption upgrades, featuring international brands such as Hunter, Blue Bottle Coffee, and Onitsuka Tiger, alongside local IPs like Yunji U-Pin and Guangfulin, focusing on first-store economy, scene innovation, and IP incubation [4] - The diverse brand matrix showcases the collaborative achievements of the "international consumption ecosystem," effectively merging Jing'an's first-store economy advantages with Songjiang's scene innovation characteristics, providing replicable practice samples for Shanghai's development as an international consumption center [4] - The cooperation emphasizes culture as the core, targeting the construction of a demonstration highland for cultural and tourism integration in the Yangtze River Delta, with plans to create a full-time consumption circle through various activities such as art exhibitions, sports events, and technology shows [6] Group 3 - Both groups plan to regularly hold brand launches and cultural festivals to continuously release the synergistic effect of "1+1>2," promoting the extension of Jing'an's international fashion elements to Songjiang while allowing Songjiang's historical and cultural resources to benefit the central urban area, forming a "dual engine" for cultural and tourism consumption in Shanghai [6]