赛事+文化、赛事进商圈 “苏超”带动文旅及零售产业持续向好

Group 1 - The "Su Super" event is actively engaging communities in Jiangsu, with various locations setting up viewing screens and cultural markets to enhance summer viewing experiences and stimulate local consumption [1][3] - In Lianyungang, residents are enjoying live broadcasts of local football matches alongside food and community culture, showcasing a vibrant atmosphere [1] - The integration of sports events with cultural activities and local markets is positively impacting the cultural tourism and retail industries in Lianyungang [3] Group 2 - The themed cultural market around the square is attracting crowds, with food aromas and creative products related to the "Su Super" event enhancing community engagement [3] - Various traditional crafts and interactive activities are being showcased, allowing visitors to experience both football culture and intangible cultural heritage [3] - The initiatives combining sports and culture are contributing to the ongoing growth of Lianyungang's cultural tourism and retail sectors [3]