Shede Spirits (SH:600702) Xin Hua Wang·2025-08-05 08:17Core Insights - The article highlights the proactive efforts of Chinese liquor companies, particularly Shede Liquor, to expand into international markets, focusing on Southeast Asia as a key growth area for high-quality development [2][5]. Group 1: Market Expansion and Strategy - Shede Liquor is accelerating its globalization efforts by targeting Southeast Asia, which is seen as a significant market for growth due to economic development, population advantages, and consumption upgrades [5]. - The company has successfully launched the Shede Old Liquor Festival in Singapore and Malaysia, engaging local consumers through charity auctions and tastings to enhance brand influence and market penetration [4][6]. Group 2: Financial Performance and Projections - According to a report from Ping An Securities, the export value of Chinese liquor is expected to grow by 16.61% in 2024, with Southeast Asia contributing approximately 1.06 billion yuan [5]. - Shede Liquor's sales revenue in Southeast Asia is projected to increase by 50% in the first half of 2025, with a 120% growth in sales volume, particularly in Malaysia where the brand's distribution surpasses that of major competitors [13]. Group 3: Cultural and Social Responsibility - The Shede Old Liquor Festival emphasizes cultural exchange and social responsibility, with proceeds from auctions directed towards charitable causes, such as supporting children's cancer treatment in Singapore and educational initiatives in Malaysia [9][11]. - The company's philosophy, rooted in the "Shede" spirit, aligns with its commitment to social values and cultural integration, enhancing its brand image and community engagement [11][13]. Group 4: Corporate Support and Future Outlook - Fosun International's chairman expressed strong support for Shede Liquor's global expansion, emphasizing the importance of integrating domestic and international resources to foster long-term growth [7]. - The company aims to leverage its unique cultural heritage and product quality to resonate with local consumers in Southeast Asia, positioning itself as a trusted brand in the region [9][17].