海底捞全国首家臻选店落地北京 锚准精致餐饮

Core Insights - Haidilao has launched its first premium store in Hanwei Building, focusing on high-quality ingredients and an upscale dining experience [1] - The average customer spending at the premium store is around 500 yuan, indicating a shift towards higher price points in the hot pot market [1][3] - The store features a variety of premium hot pot bases and seafood options, emphasizing quality and freshness [2] Company Overview - The premium store is part of Haidilao's strategy to cater to consumers seeking higher quality dining experiences for special occasions [1][2] - Haidilao has established multiple restaurant brands but has rarely pursued high-end routes until now [3] - The company plans to optimize the premium store model based on consumer feedback and may expand services like private chef offerings in the future [3] Industry Trends - The hot pot industry is experiencing a polarization in pricing, with mid to high-end establishments gaining traction among quality-seeking consumers [3] - There is a growing demand for customized and ceremonial dining experiences, particularly among younger and family consumer groups [2][3]