深度关注丨节礼去奢入俭 回归节日本味

Core Points - The article highlights the significant reduction in extravagant gift-giving practices during festivals, particularly in the mooncake market, as a result of the implementation of the Central Eight Regulations [4][6][9] - It emphasizes the shift in consumer behavior towards more affordable and healthier mooncake options, reflecting a broader cultural change towards frugality and rational consumption [4][5][6] Group 1: Regulatory Impact - The Central Eight Regulations have led to a substantial decrease in the number of violations related to extravagant gift-giving, with 113,548 cases reported in the first half of the year [3][5] - The regulations have prompted a transformation in the mooncake industry, with prices now primarily ranging from 70 to 220 yuan, and high-priced gift boxes largely disappearing from the market [6][8] - The focus has shifted from luxury packaging to the intrinsic qualities of mooncakes, such as taste, safety, and health, aligning with consumer preferences for high-quality, cost-effective products [5][6][12] Group 2: Market Changes - Local businesses, such as the Changhe Bakery in Hubei, have adapted by reducing the production of high-end mooncake gift boxes and increasing the availability of affordable options [4][5] - The market has seen a rise in demand for traditional, handmade, and culturally significant products, as consumers seek items that resonate with their values and heritage [5][6] - The overall trend indicates a move away from the previous culture of excessive spending on gifts, fostering a more genuine and meaningful exchange during festivals [8][9]