上半年山西省消费市场稳健向好

Core Insights - Shanxi Province has implemented a special action to boost consumption in the business sector, leading to a significant increase in retail sales and supporting high-quality economic development [1] Group 1: Consumption Growth - The total retail sales of consumer goods in Shanxi reached 385.48 billion yuan in the first half of the year, with a year-on-year growth of 6.1%, which is 1.1 percentage points higher than the national average of 5.0% [1] - The province ranked 10th nationally in terms of retail sales growth, highlighting its role as a "main engine" for economic development [1] Group 2: Trade-in Programs - The trade-in program for consumer goods has shown significant results, particularly in the automotive, home appliance, and communication equipment sectors, which grew by 5.9%, 38%, and 44.3% respectively [1] - This program contributed to a 5.1 percentage point increase in the retail sales of above-limit consumer goods in the province [1] Group 3: E-commerce Growth - Online retail sales have surged, maintaining a growth rate of over 30% for two consecutive months, driven by key consumption events such as the Dragon Boat Festival and "618" shopping festival [1] - The online retail sales of above-limit consumer goods increased by 37.5% in the first half of the year, contributing an additional 3.0 percentage points to the overall retail sales growth [1] Group 4: Cultural and Sports Goods Demand - There is a strong demand for cultural and sports goods, with various cultural performances and sports events actively engaging consumers [1] - In the first half of the year, the retail sales of cultural office and sports entertainment goods increased by 50.1% and 47.6% respectively [1]