Zhongtai Securities(SH:600918) Qi Lu Wan Bao·2025-08-05 09:16Core Viewpoint - Zhongtai Securities emphasizes the integration of Xi Jinping's economic and cultural thoughts into its operations, promoting a distinctive financial culture characterized by the "Five Musts and Five Must Nots" to contribute to the province's leadership in financial services [1][2]. Group 1: Cultural Integration - The company has incorporated the study of Chinese financial culture into its daily operations, establishing a comprehensive learning mechanism that includes annual plans and leadership-driven initiatives [2]. - Various promotional strategies have been employed, including online and offline methods, to disseminate the "Five Musts and Five Must Nots," resulting in over 40,000 training sessions and more than 10 public outreach events [2][4]. - The company has strengthened its cultural education platforms, creating a cultural exhibition hall and utilizing digital services to enhance employee engagement in reading and cultural activities, with participation exceeding 10,000 [5]. Group 2: Business Development - Zhongtai Securities has implemented the "Five Musts and Five Must Nots" in its operations, achieving significant milestones such as ranking fifth in the number of A-share IPO approvals and sixth in issuance volume in 2024 [7]. - The company has engaged in social responsibility initiatives, signing contracts with 22 counties for various support projects, and has been recognized as a "Shandong Social Responsibility Enterprise" for four consecutive years [8]. - Risk management practices have been reinforced, leading to a decrease in both the balance and proportion of risk assets, while subsidiaries have maintained strong performance in active management products [8]. Group 3: Institutional Mechanisms - Zhongtai Securities has embedded cultural principles into its governance structure, ensuring that cultural development is a key focus in strategic planning and performance assessments [9]. - The company has developed a brand identity through initiatives like the "Red Heart Like a Rock" party-building brand and various service brands, promoting cultural values through business activities [9]. - An honor system has been established to recognize outstanding teams and individuals, with over 500 awards given in 2024, reinforcing cultural leadership and motivation [9].