Group 1 - Tencent Music (TME.US) closed up 3.85% and continued to rise 1.17% in pre-market trading, reaching $21.58 [1] - According to Dongfang Securities, the long-term resilience of the streaming music industry against macroeconomic headwinds is strong, with a projected CAGR of 22% for China's streaming music industry from 2021 to 2024, significantly outperforming retail sales [1] - The expansion of audio content and refined operations in fan economy are expected to shift music platforms from competition for existing users to user growth [1] Group 2 - Continued optimization of head copyright management is driving gross margin growth, while AI is expected to decentralize supply [1] - The report suggests that Tencent Music's acquisitions and integrations will continue in the second half of the year, aiming to stabilize Kpop users and attract new long audio users [1] - The music industry is anticipated to achieve dual growth in traffic and payment through copyright expansion, with Tencent Music and NetEase Cloud Music enhancing traffic and payment rates through copyright supplementation and user operations [1] Group 3 - Tencent Music's acquisition of South Korea's SM and the proposed acquisition of Ximalaya are expected to attract Kpop and long audio users, while NetEase Cloud maintains stable traffic through independent musician incubation and Kpop copyrights [1] - The increase in the proportion of paid users and the expansion of SVIP benefits are driving ARPPU growth [1]
美股异动｜腾讯音乐盘前续涨超1% 获机构看好