Bei Jing Shang Bao·2025-08-05 09:34Group 1 - IKEA China officially announced its entry into the JD.com platform, with the IKEA home goods JD official flagship store set to open on August 8, covering 168 categories and over 6,500 products [1][4] - The move is part of IKEA's strategy to expand its online presence and enhance brand accessibility, marking a continued deepening of its omnichannel layout in China [1][4] - JD.com will leverage its supply chain management and digital operation advantages, combined with IKEA's expertise in home living, to continuously optimize the online shopping experience for consumers [4] Group 2 - IKEA China has been expanding its online channels since 2018, with online channel visits reaching 370 million in the 2024 fiscal year, over 70% of which were active consumer visits [4] - The launch of the IKEA JD official flagship store is a significant milestone under IKEA's "Growth+" strategy, further enhancing its omnichannel ecosystem [4] - The partnership between IKEA and JD.com capitalizes on their complementary strengths in the retail sector, allowing IKEA to reach a broader consumer base through JD's robust logistics and digital capabilities [4]