冰杯热潮：消费新宠背后的商业密码

Core Insights - The ice cup market has experienced a significant surge in sales, with a year-on-year increase of 300% [1] - In first-tier cities, the average person consumes 48 ice cups annually, indicating a strong consumer demand [1] - Major convenience stores have started to stock ice cups regularly, reflecting their growing popularity [1] Industry Dynamics - New entrants such as Yili, Mengniu, and Genki Forest are actively participating in the ice cup market, contributing to increased competition [1] - The variety of flavors and designs of ice cups is becoming increasingly diverse, leading to a phenomenon described as "involution" within the market [1]