Core Viewpoint - The company, Xiaobai Xiaobai, is facing significant financial challenges, with projected net losses for the first half of the year between 80 million to 100 million HKD, leading to a cumulative loss exceeding 1.3 billion HKD over four years since its first loss in 2021 [1] Financial Performance - In 2024, Xiaobai Xiaobai reported a revenue of 4.755 billion HKD, a year-on-year decline of 19.65%, with a net loss of 401 million HKD, primarily due to store closures and impairment losses amounting to 262 million HKD [1] - The cumulative losses from 2021 to 2023 were 2.93 billion HKD, 3.53 billion HKD, and 1.99 billion HKD respectively, totaling 1.183 billion HKD over four years [1] - The restaurant's average customer spending decreased from 62.2 HKD in 2023 to 54.8 HKD in 2024, a drop of approximately 12% [2] Market Strategy and Competition - The company has implemented aggressive price reduction strategies, including comprehensive price cuts and promotional activities, but this has not significantly improved the restaurant turnover rate, which remained at 2.5 times per day in 2024, down from 2.6 times in 2023 [2] - The competitor, Coucou, has also reduced its average customer spending from 150 HKD in 2022 to 123.5 HKD in 2024, indicating a trend of declining prices across the market [2][3] - The company closed 138 stores while opening only 65 in 2024, resulting in a total of 219 store closures for the year, reflecting a clear trend of contraction in its store network [3] Future Plans - In 2025, the company plans to open at least 95 new restaurants, focusing on high-traffic areas such as entertainment venues and transportation hubs, aiming for a turnover rate of at least three times [4] - The company has launched a "Phoenix Return" partnership program to enhance employee engagement, with plans to steadily add 50 to 100 partner stores each year [4] Industry Context - The hot pot market in China reached a scale of 617.5 billion HKD in 2024, with expectations to grow to 650 billion HKD in 2025, indicating a highly competitive environment where Xiaobai Xiaobai has struggled to maintain a competitive edge in product features, service quality, and store environment [5]
“连锁火锅第一股”呷哺呷哺业绩继续承压 或面临退市风险