3 6 Ke·2025-08-05 10:04Group 1 - The article discusses the public relations responses from three parties involved in a collision test incident, focusing on their strategies and actions in managing the situation [2][11] - The three parties include Li Auto, Dongfeng Truck, and China Automotive Engineering Research Institute, each with significant industry backgrounds [4][6][8] - Li Auto launched its i8 electric SUV on July 29, showcasing a collision test video with a Dongfeng Truck, which sparked public debate and scrutiny [13][14] Group 2 - The collision test video showed significant damage to the truck while Li Auto's i8 remained structurally intact, leading to mixed public reactions regarding the validity of the test results [15][19] - Public sentiment was divided into three main perspectives: belief in the test results, skepticism about the authenticity, and interest in further testing [19][20][21] - Dongfeng Truck's official social media responses included dismissive comments about the test's credibility, indicating a defensive stance against Li Auto's claims [25][26][27] Group 3 - Li Auto's public relations strategy involved continued promotion of the i8, despite the controversy, and they emphasized the role of a third-party testing agency to validate their claims [41][42][124] - China Automotive Engineering Research Institute responded to the incident by asserting the integrity of their testing process, although they were vague about specific standards used [43][129] - Dongfeng Truck issued a formal statement accusing Li Auto of infringement and misrepresentation, highlighting the potential legal implications of the incident [55][60][64] Group 4 - The ongoing public discourse has led to increased visibility for both Li Auto and Dongfeng Truck, with both companies actively engaging in social media to address concerns and promote their products [68][75] - Dongfeng Truck's marketing efforts included live streams and promotional content emphasizing their safety features, aiming to counteract negative perceptions [69][81] - The incident has highlighted the competitive dynamics within the automotive industry, particularly in the electric vehicle and commercial truck sectors, as companies navigate public relations challenges [98][104]