3 6 Ke·2025-08-05 10:26Core Insights - The article discusses the significant impact of AI technologies, particularly ChatGPT, on the traditional SEO industry, which is valued at $75 billion, and how it is transitioning towards a new paradigm known as GEO (Generated Engine Optimization) [1][7][16] Group 1: SEO Industry Overview - SEO has evolved into a multi-billion dollar industry focused on improving natural search results and ensuring visibility on search engines like Google [1][2] - The traditional SEO practices are being challenged by AI-driven search engines that provide direct answers to users, reducing the need for users to click through to websites [2][5] - The average query length is expected to increase from 4 words in traditional search to 23 words in AI search by 2025, indicating a shift in user behavior [3] Group 2: Impact of AI on Search Behavior - AI search engines are changing user interaction, with session durations increasing from 30 seconds to 6 minutes, and zero-click results expected to rise from 35% to over 60% [3] - The conversion rate is projected to improve from 2%-3% in traditional search to over 12% in AI search, highlighting the effectiveness of AI in delivering relevant information [3] Group 3: Transition from SEO to GEO - The shift from SEO to GEO emphasizes the need for content to be structured in a way that is easily digestible by AI, focusing on semantic blocks rather than traditional keyword stuffing [7][8] - Companies are encouraged to create content that is easily quotable and structured to improve chances of being referenced by AI models [9][10] - The new metrics for success are shifting from click-through rates (CTR) to reference rates, which track how often a brand is mentioned in AI-generated responses [8][9] Group 4: Industry Response and Future Outlook - The SEO industry is experiencing turmoil, with many professionals facing layoffs as they adapt to the new landscape dominated by AI [6][16] - New startups are emerging, focusing on AI optimization and marketing, raising significant funding to help brands navigate this transition [10][11] - The future of marketing will focus on how well brands can be integrated into AI responses, rather than traditional search rankings [16]