SHEIN生态赋能，中小工厂转型“技术派”的实践样本

Core Insights - The global fashion industry is undergoing a transformation driven by digitalization, with SHEIN exemplifying the "on-demand fashion" model that shifts from "predictive production" to "demand-driven" strategies [1][3][9] Industry Challenges - The traditional fashion industry relies on a "predictive production" model, which involves long lead times of 3 to 6 months for product development, while the lifecycle of trending items can be as short as one week [3] - The complexity of the fashion supply chain, including product planning, material procurement, production, and logistics, typically requires 6 to 12 months to complete [3] SHEIN's Innovative Approach - SHEIN's "small order quick response" model allows for the production of only 100 to 200 pieces initially, enabling real-time sales data to dictate further production, thus maintaining low inventory levels [3][4] - The company employs digital upgrades and smart tools throughout the design and production processes, significantly reducing trial and error, waste, and costs while enhancing efficiency [4][6] Digital Empowerment of Suppliers - SHEIN provides suppliers with digital tools to synchronize production standards and offers extensive training to instill lean management principles, resulting in improved operational efficiency [8][9] - The transformation of traditional manufacturing practices into modern, demand-driven operations is evident in the case of suppliers like Xie Shuangtao, who transitioned from experience-based order taking to a more responsive production model [6][8] Market Response and Sustainability - SHEIN's digital ecosystem enables rapid market response and precise supply-demand matching, leading to higher sell-through rates and reduced resource waste, contributing to sustainable growth [9]