湖北母婴大卖海外狂飙，年收4个亿，即将赴港上市

Core Viewpoint - The company 聚智科技 (Zhi Technology) is preparing for an IPO on the Hong Kong Stock Exchange, having submitted its prospectus for the second time after an initial unsuccessful attempt earlier in the year. The company specializes in baby monitoring products under the brand HelloBaby and is backed by exclusive sponsor 新华汇富 (Xinhua Huifu) [2][17]. Company Overview - 聚智科技, headquartered in Huanggang, Hubei Province, was established in 2005 as 倍耐特 (Beinait) and shifted focus to baby monitoring products in 2008. The company launched the HelloBaby brand in 2016 and acquired full ownership of 湖北聚智科技 (Hubei Zhi Technology) in 2020 to manage production [5][6]. - The company has achieved significant sales milestones, with nearly 1.4 million units sold by the end of 2024, marking a historical high. Revenue figures for 2022, 2023, and 2024 were approximately 190 million RMB, 350 million RMB, and 460 million RMB, respectively, with corresponding profits of 34.82 million RMB, 63.37 million RMB, and 94.69 million RMB [11][12]. Market Analysis - The global parenting products market has shown steady growth, increasing from $76.4 billion in 2019 to $93.6 billion in 2023, with a compound annual growth rate (CAGR) of 5.2%. Projections indicate further expansion to $119.5 billion by 2028 [8]. - 聚智科技 holds a leading position in the U.S. market for baby monitors, ranking first in terms of unit sales with a market share of 38.7% and third in value with a 19.6% market share [14]. Financial Performance - The company’s revenue is heavily reliant on international markets, with nearly 90% of its income derived from overseas sales. The U.S. market accounted for approximately 56.8%, 70.9%, and 75.5% of total revenue from 2022 to 2024 [11][17]. - Despite strong sales, the company faced challenges in 2024, including a 13.7% decline in net profit and a slowdown in revenue growth to 6.4%, attributed to increased marketing expenses and reliance on the U.S. market [20]. Strategic Initiatives - In response to market challenges, 聚智科技 is diversifying its market presence by expanding into Southeast Asia and enhancing its North American operations. The company has also begun selling through Walmart, achieving over 10,000 units sold annually [22].