2025“爱在上海”服务消费“＋年华”重点活动抢先看

Core Theme - The 2025 "Love in Shanghai + Year" event focuses on the theme "Love in Shanghai, Romance Without Boundaries" with a grand main venue at Jing'an Suhewan MixC [1] Event Structure - The event adopts an innovative "1+4+N" framework, consisting of 1 grand opening ceremony, 4 key marriage and dating consumption integration activities, and N themed brand activities [1] - A collective wedding for 100 couples will be held on Qixi Festival, featuring marriage services and pop-up brand markets to enhance the romantic atmosphere and consumer experience [3] Key Activities - Four major activities include: 1. Newcomer Parade Ceremony 2. "+" Discount Gift Packs 3. "Super Koi" Lottery 4. "Great Happiness Experience Route" to unlock new romantic experiences [3] - A series of special activities will be launched in Jing'an District to offer a fashionable and romantic feast for global newcomers [3] Consumer Engagement - The official platform "Service Shanghai" WeChat mini-program has started global newcomer recruitment, allowing for easy registration, collective wedding lottery, and "Super Koi" lottery sign-ups [3][17] - Various consumer vouchers are available, including multi-industry vouchers with discounts such as 20 yuan off for purchases over 300 yuan [8][10] Promotional Campaigns - Major shopping malls like Jiuguang Department Store and Suhewan MixC will conduct themed promotions to ignite consumer enthusiasm [13] - The "Great Happiness Experience Route" combines Shanghai landmarks and romantic culture, providing multiple travel options for newcomers [14]