Hu Xiu·2025-08-05 12:00Core Viewpoint - The article discusses how Li Auto, which initially adopted Apple's naming convention for its i8 model, has decided to abandon this approach due to poor order numbers and market confusion regarding the vehicle's classification as an SUV rather than an MPV [1]. Group 1: Company Actions - Li Auto has re-released the i8 model with a price reduction and enhanced features in response to disappointing order numbers, reportedly only 6,000 units [1]. - The decision to drop Apple's naming convention indicates a shift in strategy to better align with market expectations and consumer preferences [1]. Group 2: Market Context - The article raises questions about whether the i8's design, which resembles an MPV, contributed to its classification issues and subsequent sales challenges [1]. - It also suggests that Apple's pricing strategy may have negatively influenced consumer perceptions of Li Auto's pricing and product positioning [1].