上半年两江新区社零超790亿元 新型消费成主力

Core Insights - The new consumption trend is driven by emotional consumption, which is becoming a significant growth engine for the market [1][4] - The retail sales of consumer goods in the Liangjiang New Area are projected to exceed 79 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.4% [1] - The emotional consumption market in China is expected to surpass 2 trillion yuan by 2025, indicating its role in consumption upgrades [4] Group 1: New Consumption Trends - Emotional consumption is emerging as a key driver for market growth, with sectors like trendy toys and cultural tourism gaining popularity [1][4] - The integration of cultural and gaming elements in consumer experiences, such as the "Wilderness Country" exhibition and the National Trend Culture Festival, has led to a 20% increase in foot traffic at venues [3] - The rise of trendy toy brands and pop-up events in Chongqing has sparked enthusiasm among consumers, enhancing their shopping experience [3] Group 2: Supply Side Innovations - The supply side is adapting to meet diverse consumer needs, leading to the emergence of new consumption formats across various sectors [5] - The automotive industry in Chongqing is evolving by incorporating online sales platforms and immersive shopping experiences, such as live-streaming events [5] - The pet economy is also expanding, with new pet-friendly dining options and activities being introduced to attract pet owners [7] Group 3: Local Brand Development - Local brands in the food and beverage sector are leveraging emotional consumption trends, with innovative products gaining traction on social media [7] - The Liangjiang New Area aims to enhance its service industry by focusing on digitalization, branding, and creating innovative consumption scenarios [7]