威富集团继续亏损，北面还能独撑多久？

Core Viewpoint - Despite the implementation of a restructuring plan for nearly two years, the company continues to report losses, with a first-quarter revenue of $1.8 billion for fiscal year 2026, remaining flat year-over-year, and an operating loss of $56 million, which is an improvement compared to the expected loss of $110 million to $125 million [1][2]. Group 1: Financial Performance - The company's first-quarter performance exceeded expectations, with revenue trends stable compared to the previous year, but profitability showing significant improvement [1]. - The Vans brand continues to struggle, reporting a revenue decline of 15% year-over-year to $498 million in the first quarter of fiscal year 2026 [1]. - In fiscal year 2025, Vans' revenue decreased by 16% to $2.35 billion, contributing to a 4% decline in the company's total revenue to $9.5 billion [2]. Group 2: Brand Performance and Strategy - The North Face and Timberland brands have shown positive momentum, with The North Face achieving a 5% year-over-year growth to $557 million in the first quarter [1]. - The restructuring plan emphasizes the transformation of the Vans brand, which is considered a key task, and the company has appointed a new global president for Vans to accelerate this transformation [2][3]. - The management expresses confidence in future growth, stating that the transformation is progressing as planned and is expected to lead to sustainable revenue and profit growth [3]. Group 3: Market Challenges and Recommendations - The outdoor market is becoming increasingly competitive, with brands like Nike, Adidas, and various specialized outdoor brands posing significant challenges to The North Face [2]. - To regain market opportunities, the Vans brand needs to focus on product innovation, enhance digital capabilities, and improve brand image [4].