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美团追加发放商户助力金,重点支持餐饮小店
Xin Jing Bao·2025-08-05 13:33

Group 1 - The core viewpoint of the article is that Meituan has launched a support plan for small and medium-sized merchants to help them achieve stable growth amidst challenges in the food delivery industry [1][2] - Meituan's initial "1 billion support fund plan" was launched in December 2024, providing cash and subsidies to assist quality restaurant businesses, covering over 300,000 merchants by July 2025 [1] - Nearly half of the merchants reported a significant increase in order volume, while 40% noted a noticeable rise in revenue due to the support [1] Group 2 - In response to low-price and disorderly competition affecting small and medium-sized restaurants, Meituan is increasing its investment to support long-term, high-repurchase, and well-reviewed small dining businesses [2] - By the end of 2025, Meituan aims to add support to over 100,000 small restaurants, with a maximum individual support fund of 50,000 yuan [2] - Meituan plans to assist 200,000 small shops with infrastructure upgrades and expand exclusive discounts for in-store pickup to encourage dine-in consumption [2] - The company will also provide free access to AI tools to help small merchants improve operational efficiency [2]