Xin Jing Bao·2025-08-05 13:39Group 1 - The core initiative of Meituan is the launch of a support plan for small and medium-sized merchants, providing financial assistance to help more restaurants achieve stable growth starting from August 5 [2][3] - Meituan's initial "1 billion assistance fund plan" launched in December 2024 has already covered over 300,000 restaurant merchants by July 2025, with nearly half reporting a significant increase in order volume and 40% noting a clear rise in revenue [2] - The Beijing Catering Industry Association has issued a statement advocating against "involution" competition, which disrupts fair market order and harms consumer rights, urging restaurants to focus on core competitiveness rather than price wars [2] Group 2 - In response to the chaotic low-price competition in the food delivery industry, Meituan is increasing its investment to support long-term, high-repurchase, and well-reviewed small restaurant merchants, aiming to cover an additional 100,000 small restaurants by the end of 2025, with individual assistance up to 50,000 yuan [3] - Meituan plans to leverage its capabilities in restaurant infrastructure and digital operations to provide more operational support for small restaurant merchants, including helping 200,000 small stores upgrade their infrastructure and expanding exclusive discounts for in-store pickup [3] - The company will continue to invest additional funds and resources to help restaurant merchants avoid the negative impacts of low-price and chaotic competition, allowing them to focus on product and service quality for long-term business sustainability [3]