KWEICHOW MOUTAI(SH:600519) Nan Fang Du Shi Bao·2025-08-05 13:55Core Viewpoint - Guizhou Moutai is set to release a limited edition commemorative version of Moutai liquor on August 8, celebrating the 70th anniversary of the five-star trademark, with a total of 25,568 bottles available for purchase [1][3]. Product Launch and Market Strategy - Guizhou Moutai has maintained a steady pace of new product launches in 2023, having introduced four new Moutai liquor products so far, including the Snake Year Zodiac Moutai and the "Walking into Series" products during the Osaka Expo [3]. - The company is increasing the market availability of its 1L 53-degree Flying Moutai, which is sold through both the iMoutai app and its self-operated stores [3]. - The product strategy aims to address the mismatch between supply and demand for Moutai liquor, as the company seeks to enhance consumer access and satisfaction [3]. Market Positioning and Future Plans - In the first half of the year, Moutai's sales company successfully completed its sales targets by integrating demand, supply, and channel strategies, laying a foundation for future market efforts [4]. - The company plans to deepen market engagement through service-oriented strategies, shifting focus from product-centric to consumer-centric approaches [4]. - Moutai's leadership emphasizes the need for proactive adaptation to market trends, moving from a product-driven era to one that balances products and services [4]. Stock Buyback Activity - On August 4, Guizhou Moutai announced the repurchase of 3,451,685 shares, with a total repurchase amount reaching 5.301 billion yuan [4]. Stock Market Performance - As of August 5, Guizhou Moutai's stock price was reported at 1,427.74 yuan per share, reflecting a 0.62% increase [5].