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百胜中国:二季度业绩稳健增长,经营利润同比攀升14%
Sou Hu Cai Jing·2025-08-05 13:54

Core Insights - Yum China Holdings, Inc. reported a 14% year-over-year increase in operating profit for Q2, with an operating margin of 10.9%, setting a new record for the second quarter [1] - Total revenue grew by 4% year-over-year to $2.8 billion [1] Store Expansion - The company added a net of 336 new stores in the quarter, bringing the total store count to 16,978, including 12,238 KFC and 3,864 Pizza Hut locations [3] - Same-store sales increased by 1% year-over-year, with same-store transaction volume growing for the tenth consecutive quarter, indicating improved operational efficiency and customer appeal [3] Business Innovation - KFC maintained steady growth, with the KFC Coffee brand expanding to over 1,300 locations, and the store target for 2025 raised from 1,500 to 1,700 [3] - Pizza Hut achieved a 2% increase in same-store sales and a 17% increase in same-store transaction volume, with the introduction of the Pizza Hut WOW membership store model to penetrate lower-tier cities [5] Consumer Engagement - The company leveraged emotional value through collaborations with popular IPs like Hello Kitty and Pokémon, achieving the highest single-day sales of 2025 on Children's Day with 4 million toy meal sets sold [5] Digital Transformation - Delivery sales accounted for approximately 45% of restaurant revenue, up from 38% in the previous year, with all brands on major third-party delivery platforms [7] - The company has integrated AI into operations since 2019 and introduced generative AI in 2023, enhancing customer-facing areas and operational functions [7] Future Outlook - The CFO expressed cautious optimism for the second half of 2025, emphasizing the commitment to achieving new store openings, system sales growth, and profit margin targets despite a changing market environment [8]