Core Viewpoint - A competitive "customer acquisition battle" is unfolding among banks regarding personal pension accounts, reflecting the industry's shift from attracting new customers to retaining existing ones after two and a half years of the system's implementation [1][5]. Group 1: Customer Acquisition Strategies - Banks are launching various promotional activities to attract customers, including cash incentives, payment vouchers, and flexible deposit options [3][4]. - For instance, Industrial and Commercial Bank of China offers cash rewards for new account openings and deposits, while Agricultural Bank of China provides chances to win cash vouchers based on deposit milestones [3][4]. - The introduction of innovative deposit methods, such as scheduled deposits and automatic contributions, is being explored by banks like Minsheng Bank and Jiangsu Bank [4][5]. Group 2: Product Expansion and Market Growth - The personal pension system has seen a significant expansion in product offerings, with hundreds of savings products and over a hundred insurance products now available [5][6]. - The number of investors opening personal pension investment accounts has surged to over 1.439 million, marking a 46.2% increase since the beginning of the year, with total investment balances reaching 110.36 billion [6]. - The number of personal pension funds has also increased, with 297 funds available as of June 30, reflecting a growing interest in pension-targeted investment options [6]. Group 3: Service Enhancement and Customer Retention - Banks are focusing on improving service quality to retain customers, emphasizing the importance of ongoing investment advice and personalized service [4][7]. - The shift in marketing strategies from traditional incentives to more targeted rewards indicates a move towards fostering long-term customer engagement [6][7]. - Continuous optimization of the customer experience is deemed essential for increasing customer loyalty and conversion rates [4][7].
新一轮个人养老金抢客战打响!多家银行抛出福利“大礼包”
Bei Jing Shang Bao·2025-08-05 14:04