Core Viewpoint - The company, Zhenjiu Lidu, anticipates a significant decline in revenue and net profit for the first half of the year due to macroeconomic uncertainties and a strategic decision to slow growth for long-term stability [2] Financial Performance - Expected revenue for the first half is between 2.4 billion to 2.55 billion yuan, representing a year-on-year decrease of 38.3% to 41.9% [2] - Shareholder net profit is projected to decline by 23% to 24% [2] Strategic Adjustments - The company attributes the performance decline to reduced business, banquet, and gifting scenarios caused by ongoing macroeconomic uncertainties [2] - Zhenjiu Lidu is actively adjusting its development pace to ensure long-term stability while addressing market challenges [2] Strategic Planning for the Second Half - Product Strategy: The company has optimized its product structure and launched a flagship product "Da Zhen·Zhenjiu" in June, which is expected to drive growth in the second half [2] - Channel Strategy: Zhenjiu Lidu plans to implement refined policies focusing on core regional markets, increasing market investment, and enhancing market penetration [2] - Consumption Scenario Development: The company aims to introduce mid-range and premium products to cater to diverse consumer needs and develop exclusive products for specific occasions like birthdays and weddings to expand market share [2]
珍酒李渡上半年预计实现营收24亿元～25.5亿元 下半年“押注”新品与宴席市场