Core Viewpoint - The company, Zhenjiu Lidu, anticipates a significant decline in revenue and net profit for the first half of the year due to ongoing macroeconomic uncertainties and a strategic decision to slow growth for long-term stability [1] Financial Performance - Zhenjiu Lidu expects to achieve revenue between 2.4 billion to 2.55 billion yuan, representing a year-on-year decline of 38.3% to 41.9% [1] - The anticipated net profit attributable to shareholders is expected to decrease by 23% to 24% [1] Strategic Adjustments - The company attributes its performance decline to reduced business, banquet, and gifting scenarios caused by macroeconomic uncertainties [1] - Zhenjiu Lidu is proactively adjusting its development pace to ensure long-term stability while addressing market challenges [1] Strategic Planning for H2 - In response to declining demand, Zhenjiu Lidu has outlined a strategic plan for the second half of the year focusing on product, channel, and consumption scenario development [1] Product Strategy - The company is optimizing its product structure and has launched a flagship product, "Da Zhen·Zhenjiu," in June, which is expected to become a new growth driver in the second half [1] Channel Strategy - Zhenjiu Lidu plans to implement refined policies, focusing on core regional markets to increase market penetration and stabilize existing distribution channels [1] - The company aims to strengthen the core competitiveness and market share of flagship products like Zhen Fifteen and Zhen Thirty [1] Consumption Scenario Development - The company intends to introduce mid-range and premium products to cater to diverse consumer needs, aligning with emerging consumption trends [1] - Zhenjiu Lidu will also develop exclusive products for specific occasions such as birthdays and weddings to further expand its market share [1]
珍酒李渡上半年预计实现营收24亿元～25.5亿元，下半年“押注”新品与宴席市场