Core Insights - Hema has decided to close its last X membership store in Shanghai, marking the end of its membership store format [4] - The decision to exit the membership store format has been in the works since early this year, with a strategic shift towards Hema Fresh and Hema NB formats [4] Group 1 - Hema's last X membership store in Shanghai will cease operations on August 31, leaving no membership stores in the country [4] - The Shanghai store, which was the first and last of its kind, has seen most shelves empty, with only a few products remaining [4] - Customers can either refund their membership cards or use them at other Hema locations [4] Group 2 - The decision to withdraw from the membership store format reflects a broader strategic focus on Hema Fresh and Hema NB [4] - The store staff indicated that there will be no restocking of products, signaling a complete withdrawal from this business model [4]
实地探访:第一家也是最后一家盒马X会员店
Di Yi Cai Jing Zi Xun·2025-08-05 16:00