Core Viewpoint - The company anticipates a revenue of 2.4 billion to 2.55 billion RMB for the first half of the year, impacted by macroeconomic uncertainties and a decline in business and gifting scenarios [2] Group 1: Financial Performance - The company expects to achieve a revenue between 24 billion and 25.5 billion RMB in the first half of the year [2] - The performance is primarily affected by ongoing macroeconomic uncertainties, leading to reduced business and gifting activities [2] Group 2: Strategic Initiatives - The company plans to implement three strategic measures to address the decline in demand: optimizing product structure, enhancing channel layout, and expanding consumption scenarios [2] - A new flagship product, "Da Zhen·Zhen Jiu," was launched in June, expected to drive growth in the second half of the year [2][3] - The company aims to focus on core regional markets and improve market penetration through refined policies [2] Group 3: Market Positioning - The company has established five core markets: Guizhou, Henan, Shandong, Guangdong, and Hunan, while continuing to expand nationwide [3] - The introduction of the new product is intended to strengthen the company's position in the mid-to-high-end market segment [3] Group 4: Marketing and Promotion - The company has initiated a marketing campaign themed "Zhen Enjoys the World, Thirty Knows Action," including a "City Koi" lottery event to engage consumers [4] - The campaign offers prizes such as luxury cars and gold bars, enhancing brand visibility and consumer interaction [4] Group 5: Industry Outlook - The company remains optimistic about the future, believing that the restructuring of the industry and evolving consumer demographics will provide new growth opportunities [5] - The establishment of a "Wanshang Alliance" aims to create a nationwide sales network, further supporting the company's growth [5]
白酒消费场景锐减 珍酒李渡上半年预计营收24亿元至25.5亿元