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三伏贴的成分、备案与渠道三重迷
Bei Jing Shang Bao·2025-08-05 16:36

Core Viewpoint - The market for Sanfu patches, a traditional Chinese medicine therapy, is facing significant issues, including the prevalence of counterfeit products, misleading claims, and a lack of regulatory oversight, leading to consumer confusion and potential health risks [1][8][10]. Group 1: Product Composition and Claims - Many Sanfu patches sold in the market do not contain traditional Chinese medicinal ingredients but are instead made of a spherical body and medical adhesive, misleadingly marketed as effective for health benefits [3][5]. - The product marketed as a Sanfu patch is actually a Class I medical device, which only provides physical stimulation without any pharmacological or therapeutic effects [3][4]. - Some sellers have altered the product's intended use from "physical stimulation" to "medical efficacy," which is a significant misrepresentation of the product's capabilities [6][7]. Group 2: Regulatory and Legal Issues - The unauthorized addition of terms like "treatment" and "preventive" in product descriptions violates medical device advertising regulations, which require claims to be consistent with the product's approved uses [6][7]. - The sale of Sanfu patches by non-medical institutions is against regulations, as only licensed medical facilities should provide such services [9][10]. - The market is filled with products that do not comply with the necessary medical regulations, leading to a situation where consumers are misled about the efficacy and safety of these products [10][11]. Group 3: Consumer Behavior and Market Dynamics - The rise in demand for Sanfu patches is driven by consumer anxiety about health and wellness, with many individuals lacking the ability to discern legitimate products from fraudulent ones [8][10]. - Sellers exploit consumer desires for convenience and health benefits, often using low prices and misleading claims to attract buyers, resulting in the purchase of ineffective or potentially harmful products [5][8]. - The cross-selling of Sanfu patches in non-traditional outlets, such as cosmetic and tea shops, further complicates the market and increases the risk of consumer misinformation [10][11].