加码福利与服务 银行激战个人养老金

Core Viewpoint - A competitive "customer acquisition war" is unfolding among banks regarding personal pension accounts, reflecting the industry's shift from attracting new customers to retaining existing ones after two and a half years of the system's implementation [1][2]. Group 1: Customer Acquisition Strategies - Various banks are launching promotional activities to attract customers, including cash rebates, payment vouchers, and flexible deposit options [1][2]. - Industrial and Commercial Bank of China (ICBC) offers cash rebates for new personal pension account openings and additional rewards for corporate clients [1]. - Bank of Communications provides payment vouchers for first-time account openings and cumulative deposit milestones [2]. - Agricultural Bank of China incentivizes depositors with chances to win cash rebates based on their cumulative contributions [2]. - China Bank's promotional campaign includes significant cash rebates for new account holders [2]. Group 2: Service Innovations - Minsheng Bank introduces innovative deposit methods, including "scheduled deposits" for customers with tight cash flow [2]. - Jiangsu Bank has launched an automatic deposit feature, allowing customers to customize their deposit schedules and amounts [2]. - Continuous investment advisory and customer support are emphasized as essential for retaining clients and enhancing their experience [3]. Group 3: Product Expansion - The personal pension product range has expanded significantly, with hundreds of savings products now available, catering to low-risk investors [3]. - The insurance product offerings have also grown, with over a hundred types of pension-related insurance products now on the market [3]. - Banks are encouraged to innovate and collaborate with external institutions to diversify investment options for personal pension accounts [3].