威富集团亏损 北面品牌强撑

Core Viewpoint - Despite the implementation of a restructuring plan for nearly two years, the company continues to face losses, particularly with its Vans brand, which has not yet returned to growth [1][3]. Financial Performance - For Q1 of FY2026, the company reported total revenue of $1.8 billion, remaining flat compared to the previous year; operating loss was $56 million, an improvement from an expected loss of $110 million to $125 million [1]. - Vans brand revenue for Q1 of FY2026 was $498 million, down 15% year-over-year, while The North Face brand revenue was $557 million, up 5% year-over-year [1][2]. Brand Performance - The Vans brand has consistently shown declining revenue, with a 16% drop in FY2025, contributing to a total revenue decline of 4% for the company [2]. - The North Face brand has managed to achieve growth, but its single-digit growth is insufficient to support overall company performance amid increasing competition in the outdoor sector [2]. Restructuring Efforts - The restructuring plan initiated in October 2023 includes a significant focus on the Vans brand, which is seen as crucial for the company's turnaround [3]. - The company has appointed a new global president for Vans to accelerate its transformation, although the brand's performance in Q1 of FY2026 indicates that challenges remain [3]. Future Outlook - The management expresses confidence in the ongoing transformation, believing it will lead to sustainable long-term revenue and profit growth [3]. - The company is taking steps to close underperforming Vans stores and reduce discounting to improve brand performance [3]. Strategic Recommendations - To regain market opportunities, the Vans brand needs to enhance product innovation, focus on youth and fashion trends, and leverage digital tools to improve retail efficiency and customer experience [4].