变化的是知识载体 不变的是阅读价值（新语）

Core Viewpoint - The development of media and technology is reshaping the way knowledge is acquired, creating new possibilities for the publishing industry while emphasizing the importance of maintaining the depth of reading and the breadth of knowledge access [1][2]. Group 1: Changes in Reading Habits - The 22nd National Reading Survey indicates that in 2024, the book reading rate among adults in China is 59.9%, while the digital reading engagement rate is 80.6% [1]. - The evolution of educational materials, from traditional paper books to multimedia and digital resources, illustrates a shift in how knowledge is presented and accessed [1][2]. Group 2: Digital Transformation in Publishing - Digital textbooks and smart teaching aids are acting as "outposts" for information collection, utilizing big data to create user profiles and offer personalized learning plans [2]. - The publishing industry faces pressure to transform in response to changing market demands, necessitating a focus on digital transformation while preserving the core value of knowledge [2]. Group 3: Strategies for Publishing Institutions - Publishing institutions should consider how to restructure content production methods and expand the influence of quality content while maintaining knowledge value [2]. - There is a need for publishing companies to define niche markets, pursue specialized development paths, and cultivate core competitive advantages [2]. - Emphasizing technological innovation and developing in-house teams to master key technologies is crucial for controlling the entire digital publishing chain [2].