变化的是知识载体，不变的是阅读价值（新语）

Core Insights - The development of media and technology is reshaping knowledge acquisition and redefining the relationship between content and readers, presenting new opportunities for the publishing industry [1][2] - The 22nd National Reading Survey indicates that in 2024, the book reading rate among adults in China is 59.9%, while the digital reading engagement rate is 80.6%, highlighting a significant shift in reading habits [1] Group 1: Digital Transformation in Publishing - Digital textbooks and smart teaching aids are acting as "outposts" for information collection, capturing key teaching information in real-time and forming user profiles through big data to provide personalized learning plans [2] - Publishing institutions are enhancing long-term connections with readers through activities, competitions, and training, indicating a shift towards more interactive engagement [2] Group 2: Market Demand and Industry Pressure - The rise of short videos and other digital platforms is providing users with more convenient knowledge acquisition channels, leading to a transformation in market demand and putting pressure on the publishing industry to upgrade [2] - Publishing institutions are encouraged to rethink their digital transformation strategies, maintain the core value of knowledge, and restructure content production methods to expand the influence of quality content [2] Group 3: Knowledge Presentation and User Engagement - The evolution from bamboo slips to paper books and now to digital and integrated reading reflects changes in knowledge carriers, while the value of reading remains constant [2] - Digital tools should enhance the depth of reading and expand its dimensions, while algorithms should provide precise anchors for curiosity, ensuring that the function of enlightening minds remains unchanged [2]