中国制造为欧洲消费者送“清凉”（经济聚焦·中国品牌圈粉海外）

Core Insights - China's export scale reached 13 trillion yuan in the first half of the year, showing a year-on-year growth of 7.2%, with products like mobile split air conditioners gaining popularity among foreign consumers [2] - The traditional view in Europe of not relying on air conditioning is changing due to continuous high temperatures, leading to a 43.2% year-on-year increase in air conditioner exports to EU countries, amounting to $3.76 billion [3][4] - Midea's mobile split air conditioner has become popular in Europe due to its easy installation and mobility, with a selling price of 1,199 euros, significantly lower than the installation costs that can reach up to 3,000 euros [4][5] Company Performance - Midea's mobile split air conditioner has shipped over 80,000 units, with plans to produce an additional 20,000 units, achieving a peak monthly production of 25,000 units [4][5] - Midea's air conditioner sales in Europe increased by 35% in the first half of the year, supported by efficient production and logistics strategies [5] - TCL's mobile air conditioner also performed well in Europe, with a sales growth rate of 25% [5] Market Trends - The demand for air conditioning in Europe is rising, driven by high temperatures and changing consumer preferences, despite historical barriers such as high installation costs and rental restrictions [3][4] - Chinese-made cooling products are gaining traction in Germany, with consumers appreciating their affordability and innovative features [6] - The European market has high standards for energy efficiency and environmental protection, prompting companies to innovate and adapt their products accordingly [7]