Group 1 - The company, Giant Star Legend (06683.HK), has entered into a cooperation agreement with Shanghai Jiushi Cultural Communication Co., Ltd. to launch an IP and cultural tourism collaboration during the Shanghai Tourism Festival from September to October 2025 [1][2] - The collaboration will feature a project called "Finding Classmate Zhou" coinciding with Jay Chou's concert in Shanghai, including the placement of giant portraits of Classmate Zhou at six landmark locations and various pop-up points and themed scenes [1][2] - This event represents the largest integrated activity for Classmate Zhou's IP, cultural tourism, and concert to date, with both parties jointly responsible for marketing and operations [1] Group 2 - The company has previously launched the "Finding Classmate Zhou" initiative during Jay Chou's concerts in different cities, generating revenue through sponsorship sharing, merchandise sales, and copyright income [2] - The partnership aims to explore the "ticket root" economy and enhance urban cultural tourism development by creating immersive entertainment consumption experiences linked to music performances and city landmarks [2] - The collaboration is expected to deepen the commercial value of Classmate Zhou and create additional value for the company through expanded partnerships with various cities [2]
巨星传奇(06683.HK)与久事文传订立合作协议 六大上海地标+交通系统全面植入周杰伦主题元素