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智界抢滩鸿蒙首款MPV,原奇瑞星纪元E08停止开发
2 1 Shi Ji Jing Ji Bao Dao·2025-08-05 22:58

Core Insights - The article discusses the competitive landscape in the luxury MPV market, highlighting that Zhijie may have an advantage in launching the first MPV under the Hongmeng Zhixing brand, as Chery has shifted its focus from the Star Epoch E08 to Zhijie for this opportunity [1][6][10]. Company Developments - Zhijie is developing its first MPV, code-named "EHV," based on the E0X-L platform, with both pure electric and range-extended power options, and is expected to launch in the first half of next year [1][6]. - Chery's Star Epoch E08 project has been halted, with some team members reassigned to Zhijie, indicating a strategic shift to consolidate resources and enhance Zhijie's development capabilities [1][3]. - The Star Epoch series, which targets the high-end market, has seen its pricing adjusted, with the starting price dropping to 19.88 million yuan to remain competitive against Zhijie's offerings [4][10]. Market Positioning - Zhijie and Star Epoch are positioned similarly in the high-end electric vehicle market, but Zhijie is expected to perform better due to its higher price point and sales volume [2][10]. - Zhijie's S7 model has a price range of 24.98 million to 34.98 million yuan, while the Star Epoch ES is priced between 22.58 million and 31.98 million yuan, indicating overlapping market segments [2][4]. Production and Supply Chain Challenges - Zhijie faced production challenges with the S7 model due to equipment and hiring issues at its dedicated factory, leading to a temporary shift to Chery's existing production facilities [4][5]. - Despite initial order success for the S7, with over 20,000 pre-orders, delivery delays have raised concerns about production efficiency compared to the Star Epoch ES, which has had smoother deliveries [5][15]. Strategic Partnerships - The collaboration between Chery and Huawei for the Zhijie brand is emphasized as a strategic priority, with Chery's leadership expressing commitment to aligning closely with Huawei's direction to ensure success [5][10]. - The establishment of a dedicated factory for Zhijie aims to eliminate resource allocation conflicts with other Chery brands, enhancing production focus [13][14]. Industry Trends - The demand for electric MPVs is on the rise, with significant year-on-year sales growth reported, indicating a shift in market focus as traditional vehicle segments become saturated [7][10]. - The competitive landscape is evolving, with new entrants and established brands vying for market share in the MPV segment, suggesting a dynamic environment for Chery and its brands [7][15].