Group 1 - The company announced a collaboration with Shanghai Jiushi Cultural Communication Co., Ltd. to launch an IP and cultural tourism partnership during the Shanghai Tourism Festival from September to October 2025 [1] - The collaboration will feature a project called "Finding Zhou Classmate Shanghai Station" coinciding with Jay Chou's concert, including giant portraits and themed pop-up points at six landmark locations in Shanghai [1] - This event represents the largest integrated IP, cultural tourism, and concert activity for the company to date [1] Group 2 - The company has previously conducted "Finding Zhou Classmate" activities during Jay Chou's concerts in various cities, generating revenue from sponsorship, merchandise sales, and licensing fees [2] - The partnership aims to explore the "ticket root" economy and enhance urban cultural tourism development by creating immersive entertainment consumption experiences [2] - Collaborating with different cities will help the company expand the commercial value of Zhou Classmate, thereby generating additional value for the company [2]
巨星传奇与久事文传订立合作协议 将于上海旅游节全面展开IP及文旅联乘合作