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流水暴跌95%,排名掉出150,《世界之外》把姐妹们全得罪了
3 6 Ke·2025-08-05 23:26

Core Insights - The launch of the new card pool "King of Summoning" for the mobile game "World Beyond" on July 23, 2025, led to significant player backlash due to an unexpected price increase from 300 to 400 yellow diamonds per draw, representing a 33.33% increase without prior notice [1][6][21] - Following the price change, daily revenue plummeted from $57,000 on July 24 to $22,800 on July 25, and further declined to $2,500 by August 4, marking a 95.6% drop [2][4] - The game's ranking on the iOS bestseller list fell sharply from 19th to 195th within two weeks, indicating a loss of player interest and trust [4][11] Revenue Impact - The initial revenue spike on July 24 was short-lived, as players began to withdraw from spending after the price increase and inadequate compensation from the developers [2][11] - The game's revenue trajectory showed a consistent decline post-launch, highlighting the negative impact of the pricing strategy on player spending behavior [2][11] Player Sentiment - Players expressed feelings of betrayal and dissatisfaction, leading to a collective decision to halt spending until further clarification from the developers [7][9] - The initial optimism among players quickly turned to frustration after the developers' inadequate compensation offer of only five draws, which was perceived as insufficient [9][11] Developer Response - The developers' communication strategy was criticized for being slow and ineffective, failing to address player concerns promptly [16][18] - Subsequent announcements from the developers, particularly the blunt statement "want to make money," further alienated players and led to a decline in trust [21][30] Market Position - Despite being a top performer in the female-oriented gaming sector, "World Beyond" faces challenges in maintaining its position due to its pricing strategy and player dissatisfaction [26][24] - The game has a lower average revenue per daily active user (ARPDAU) compared to competitors, indicating a reliance on light-spending players rather than high-value transactions [26][30] Future Considerations - The developers need to reassess their pricing strategies and communication approaches to rebuild player trust and enhance engagement [30][32] - The situation highlights the importance of balancing monetization efforts with player satisfaction in the competitive gaming market [32]