长沙银行跨界讲思政课：近300场“青春课堂”广受欢迎

Core Viewpoint - Changsha Bank has successfully developed and promoted a unique "Youth Ideological and Political Course," which has gained significant recognition and demand from various sectors, including schools and enterprises, reflecting the strong societal need for innovative ideological education [9][10][15]. Group 1: Course Development and Impact - The "Youth Ideological and Political Course" was initially designed for internal employees, aiming to provide spiritual motivation and address work-related challenges, leading to a positive shift in employee attitudes and a sense of social responsibility [9][10]. - The course has expanded its reach, being invited to over 300 sessions, with more than 170,000 participants, including students and employees from various organizations [15]. - The course's success is attributed to its creative and refined approach, which includes tailored content that resonates with different audiences, moving away from traditional, broad ideological education methods [13][14]. Group 2: Societal and Institutional Needs - The initiative responds to three key needs: the national strategy for ideological education, the demand from educational institutions for quality ideological courses, and the necessity for banks to cultivate a strong corporate culture and positive public image [10][12]. - The course has been well-received by educational authorities and has fostered deep collaborations with schools, enhancing the bank's community engagement and social responsibility [15]. Group 3: Course Features and Delivery - The course is designed to be modular and customizable, allowing for various formats such as 15-minute focused themes or 1-hour comprehensive sessions, ensuring effective delivery and engagement [14]. - The content is continuously refined to maintain relevance and emotional impact, integrating historical context with contemporary issues, thereby enhancing its appeal and effectiveness [14].