Sou Hu Cai Jing·2025-08-05 23:40Group 1 - Taobao is launching a new membership system that integrates resources from Ele.me, Fliggy, and Hema, covering various consumer rights including shopping, food delivery, travel, and transportation [1] - The 88VIP user benefits will be fully upgraded as part of this initiative, marking a significant business move as Alibaba transitions from e-commerce to a broader consumer platform strategy [1] - Ele.me and Fliggy have been incorporated into Alibaba's China e-commerce business group, indicating a strategic shift towards a comprehensive consumer service model [1] Group 2 - Hema has started a promotional campaign related to the 88VIP membership, offering all Taobao 88VIP members a free 90-day Hema X membership from August 4 to September 10, which includes various discounts and free shipping [3] - Prior to this announcement, there were reports of Hema's member stores shutting down, with the last Hema X member store in Shanghai set to close on August 31, indicating a complete withdrawal from the previously considered "second growth curve" of membership stores [5]