Core Insights - The summer season is a peak period for the research study market, but this year, institutions are facing significant challenges due to a decline in orders and pricing pressure [1][2][3] - Parents are becoming more discerning and critical of research study programs, often perceiving them as overpriced tourism rather than educational experiences [6][7][10] - The quality of research study programs is declining as institutions cut costs and rely on less qualified staff, leading to a negative impact on the overall educational value [11][13] Group 1: Market Dynamics - Research study institutions are introducing various innovative projects, including those that incorporate technology like AR and AI, to attract students and parents [1] - Many institutions are experiencing a drop in enrollment and revenue, prompting them to lower prices and offer more appealing projects [2][3] - The business model of research study bases is shifting, with many now relying on corporate team-building events to maintain profitability due to reduced student orders [3] Group 2: Cost and Quality of Programs - The development of high-quality research study programs is costly, with significant expenses related to course design and materials, leading to higher pricing for parents [2] - The average cost for a half-day high-quality research study program in Beijing is around 300 yuan, while longer international programs can range from 30,000 to 60,000 yuan [2] - Many parents are questioning the value of these programs, often feeling that the educational benefits do not justify the high costs [6][9] Group 3: Parent Perspectives - Parents are increasingly skeptical about the educational value of research study trips, often viewing them as mere travel experiences [6][7] - Some parents express disappointment after participating in research study activities, noting that the focus was more on travel logistics and photography rather than meaningful learning [7][9] - There are concerns about safety and communication from institutions, leading to a lack of trust among parents [10] Group 4: Staffing and Operational Challenges - Many research study institutions are struggling to hire qualified educators, often resorting to hiring part-time staff or university students at lower wages [11][13] - The pressure to meet sales targets is affecting the quality of educational content, as course developers are often tasked with sales responsibilities [11][13] - The industry is facing a crisis, with many professionals advising against entering the field due to the current challenges and declining educational standards [11]
上万元研学变旅行团，收割不动家长钱包
3 6 Ke·2025-08-06 00:26