Zeta Global (ZETA) Q2 Revenue Jumps 35%

Zeta Global's Business and Strategic Focus Zeta Global operates in the digital marketing sector, offering AI-based platforms to help businesses personalize and optimize their marketing across channels. Its main product, the Zeta Marketing Platform, uses machine learning and generative AI (a type of artificial intelligence that creates new content or predictions) to process billions of data signals and deliver targeted advertising and messaging. The company's recent strategic focus areas include expanding it ...