麻六记酸辣粉“塌房”，贴牌产品还有人买吗？

Core Viewpoint - The popular brand Ma Liu Ji is facing a significant food safety crisis due to reports of moldy products, leading to a nationwide recall by Costco and a loss of consumer trust [1][2][3] Group 1: Incident Overview - Consumers reported moldy Ma Liu Ji hot and sour noodles purchased from Costco, prompting the retailer to urgently remove the product from shelves [1] - The production batches involved were identified as produced on June 16 and 18, 2025, with the issue attributed to inadequate sanitation during production [1][3] - Both the brand and its contract manufacturer, Akwan Foods, issued apologies and initiated a recall, but consumer trust remains difficult to restore [1][3] Group 2: Consumer Compensation - Akwan Foods stated that consumers could return the affected products for a full refund, with compensation potentially reaching up to 1,000 yuan based on Chinese food safety laws [3][5] - However, the execution of compensation policies has faced challenges, with some consumers reporting difficulties in obtaining refunds for products outside the specified batches [3][4] Group 3: Brand and Sales Impact - The brand has previously experienced a surge in online sales due to celebrity endorsements, but recent controversies have led to a significant decline in sales [6][7] - Data indicates that Ma Liu Ji's live-streaming sales have dropped dramatically, with average viewership and sales figures significantly lower than previous highs [6] Group 4: Dependency on Contract Manufacturing - Ma Liu Ji relies heavily on contract manufacturing, with Akwan Foods being a key supplier for its hot and sour noodles, raising concerns about quality control [9][10] - The brand's business model, which minimizes initial investment by outsourcing production, has led to increased risks in product quality and safety [9][16] Group 5: Industry Trends and Future Outlook - The incident highlights the vulnerabilities of brands that depend on contract manufacturing, prompting some companies to consider transitioning to in-house production to regain consumer trust [17][18] - The long-term sustainability of brands like Ma Liu Ji may depend on their ability to reduce reliance on contract manufacturers and improve quality control measures [18]