

Group 1: Tablet Market Overview - In Q2 2025, global tablet shipments reached 39 million units, marking a 9% year-on-year growth and a 5% quarter-on-quarter increase, driven by stable demand in China and EMEA regions [1][2] - Apple led the market with a 36.1% share, despite a 2.4% increase in shipments, its market share declined by 2.5 percentage points [1][2] - Samsung held a 17.1% market share with a 1.8% increase in shipments, but its share decreased by 1.9 percentage points [1][2] - Huawei rose to third place with an 8.3% share, experiencing a 29.2% year-on-year growth in shipments [1][2] - Lenovo and Xiaomi followed with 7.9% and 7.8% market shares, respectively, with Lenovo's shipments growing by 24.7% and Xiaomi's by 42.3% [1][2] Group 2: Market Drivers and Trends - The growth in the tablet market is supported by consumer subsidy policies in China and global commercial tender projects [2][3] - A surge in new product launches, particularly in the gaming tablet segment, has contributed to market expansion, especially in Asia [2][3] - Xiaomi's Redmi K Pad and vivo's Pad5 are notable new products, with Lenovo's Legion Tab seeing a significant increase in shipments [3] Group 3: Chromebook Market Insights - Lenovo led the global Chromebook market in H1 2025 with shipments of 3.45 million units, a 27% year-on-year increase, benefiting from the Japanese GIGA school project [4][5] - HP ranked second with 2.59 million units shipped, but its market share declined by 4% [4][5] - Acer, Dell, and ASUS also showed varied performance, with ASUS experiencing a 43% growth in shipments due to the GIGA project [4][5]