King's Luck(SH:603369) Cai Jing Wang·2025-08-06 03:21Core Viewpoint - The company is adapting its market strategies in response to changing consumer behavior and competitive pressures, while maintaining its strategic direction and focusing on product quality and market share growth [1][2][4]. Group 1: Market Strategy Adjustments - The company plans to accelerate the launch of its "Danyan" product in response to current market pressures, which may become a key consumer segment [1]. - There will be an increase in promotional efforts to address competition, potentially leading to a slight decrease in actual transaction prices [1]. - The company is committed to investing in high-end products to build consumer trust while adjusting prices to enhance product value [1]. Group 2: Sales Performance and Market Conditions - Since late May, the consumption environment has changed significantly, with high-end product sales declining sharply, particularly for products priced at "Four Open" and above [1]. - Despite a general decline in revenue, the company is still gaining market share, especially in the "Danyan" and lower-tier product lines [1][2]. - The company reports that the inventory rate among distributors is approximately 20%, equating to about 2.5 months of sales, indicating a healthy inventory level [2]. Group 3: Future Outlook and Consumer Trends - The company is observing a potential increase in sales due to upcoming graduation banquets, with families showing interest in higher-end products [3]. - The industry is expected to see substantial improvement by the second half of 2026, with potential for better performance in Q4 2025 [3]. - There is a possibility of introducing lower-alcohol products in the future, contingent on technological advancements to maintain taste and quality [3]. Group 4: Long-term Goals and Dividend Policy - The company emphasizes that its growth targets are part of operational plans and not binding commitments, with respect for market conditions [4]. - The "15th Five-Year Plan" goals have not yet been established and will be determined based on future market environments [4]. - Dividend policies will be discussed at shareholder meetings, with management expressing support for a more proactive dividend approach [4].