Core Insights - The report titled "China Game Overseas Guide - France Edition" was jointly published by Gamma Data and the China Audio-Video and Digital Publishing Association Game Working Committee, providing insights into the French gaming market for Chinese companies looking to expand [1][2]. Market Overview - The French gaming industry is in a stable growth phase, with a market size projected at €5.7 billion (approximately ¥48 billion) in 2024, reflecting a year-on-year decline of 5.8% but still marking the second-highest historical value [2][6]. - France is the third-largest gaming market in Europe, with mobile gaming experiencing rapid growth [6][21]. Talent and Education - Over 60% of gaming professionals in France have at least five years of higher education, supported by a robust educational system that produces a significant number of skilled graduates annually [4][6]. Market Segmentation - The gaming market is characterized by three main segments: console games (45% market share), PC games, and mobile games, with mobile games surpassing PC games as the second-largest segment starting in 2023 [11][17]. - The console gaming market reached a historical peak in 2023, driven by the release of major titles, but is expected to decline by 18.9% in 2024 [13][15]. Tax Incentives - France has implemented a tax rebate policy for video games since 2008, with a deduction rate of 30% for qualifying games, resulting in a total tax reduction of €322 million from 2017 to 2023 [7][9]. Player Preferences - The primary demographic of gamers in France is aged 20-35, contributing 58% of total market revenue, while older players (50+) represent 10% of the gaming population [29][32]. - French players show a strong preference for historical-themed games, with local historical events resonating more with them [36][37]. Marketing and Localization - Effective marketing strategies, including media reviews and influencer promotions, significantly influence player purchasing decisions, with 82% of users indicating that media ratings affect their buying intentions [39][41]. - All games must adhere to the "French language first" principle, prohibiting the use of English terms in game content [46][44]. Growth Potential - The mobile gaming market in France is projected to reach €1.6 billion in 2024, with an annual growth rate of 8.2%, driven by the popularity of hyper-casual games and an increase in female and older players [21][25]. - China is the largest supplier of mobile games in France, holding over 30% market share, indicating significant opportunities for Chinese developers [6][27].
中国以超三成占比稳居这个国家移动游戏市场第一来源国
3 6 Ke·2025-08-06 03:36