上半年广告业头部企事业单位广告业务收入同比增长11.3%

Core Insights - The National Market Supervision Administration reported that the top advertising enterprises in China achieved an advertising business revenue of 808.9 billion yuan in the first half of the year, marking a year-on-year growth of 11.3% [1] - Internet advertising revenue from these top enterprises reached 416.79 billion yuan, with a year-on-year increase of 19.0%, accounting for 81.1% of total advertising revenue [1] - The advertising industry is showing significant growth driven by advanced technologies like artificial intelligence, outpacing the service industry growth rate of 5.5% and the information transmission, software, and IT services sector growth rate of 11.1% [1] Quarterly Performance - In the first and second quarters, the advertising business revenue for top enterprises grew by 11.3% year-on-year [1] - The second quarter saw a substantial quarter-on-quarter increase of 35.5% in advertising business revenue [1] Regional Performance - The combined advertising business revenue of top enterprises in Beijing, Shanghai, Guangdong, Zhejiang, and Fujian reached 637.75 billion yuan, reflecting a year-on-year growth of 12.1% and accounting for 78.8% of the total revenue from top enterprises nationwide, an increase of 0.5 percentage points from the previous year [1]