Core Viewpoint - The company, Zhenjiu Lidu, anticipates a significant decline in revenue and net profit for the first half of 2025, reflecting the ongoing challenges in the liquor industry due to macroeconomic uncertainties [1][2]. Group 1: Financial Performance - For the six months ending June 30, 2025, Zhenjiu Lidu expects revenue between 2.4 billion to 2.55 billion yuan, a decrease of 38.3% to 41.9% compared to 4.13 billion yuan in the same period last year [1]. - The expected net profit attributable to shareholders is projected to decline by 23% to 24%, while adjusted net profit is anticipated to drop by 39% to 40% [1]. Group 2: Strategic Initiatives - In response to declining demand, the company has implemented three strategic measures, including the launch of a flagship product, "Da Zhen·Zhenjiu," aimed at meeting consumer demand for high-quality liquor [1][2]. - The company is focusing on refining its channel strategy by increasing market investment in core regions to enhance market penetration and stabilize existing distribution channels [2]. Group 3: Market Adaptation - Zhenjiu Lidu is actively exploring new consumer trends and scenarios, particularly targeting younger demographics and new consumption patterns through innovative marketing and online channel expansion [2]. - The company’s strategic adjustments reflect a deep understanding of market dynamics and aim to solidify its long-term growth foundation despite current pressures in the liquor industry [2].
珍酒李渡发布上半年业绩预告，积极应对市场挑战谋新局