住木屋、推开房门就是沙漠，最贵7000多元一晚，这些酒店火了

Core Insights - The demand for luxury wilderness hotels, particularly those catering to families, is surging during the summer travel season, with many properties fully booked weeks in advance [2][3][10] - These hotels are strategically located in natural settings, offering unique experiences that combine luxury with outdoor activities, appealing to a growing consumer preference for nature-based vacations [14][15] Group 1: Market Trends - Wilderness hotels are experiencing high occupancy rates, with some properties reporting full bookings for the entire summer season, necessitating early reservations by consumers [2][3] - The star-themed hotel in Ningxia, for example, has seen its rooms booked out for August, with prices for certain suites reaching 7,580 yuan per night [2][3] - The popularity of family-oriented accommodations is evident, with a significant portion of guests being families with children, accounting for approximately 70% to 80% of the clientele at some hotels [8][10] Group 2: Consumer Preferences - Families are increasingly prioritizing unique experiences over traditional hotel amenities, with many willing to spend between 2,000 to 3,000 yuan per night for accommodations that offer nature engagement [8][15] - The trend reflects a shift in consumer focus from sightseeing to vacationing, emphasizing emotional value and quality experiences [16] - Social media plays a crucial role in promoting these hotels, as they become popular "Instagrammable" destinations, appealing to younger consumers' desire for unique and shareable experiences [15][16] Group 3: Hotel Features and Offerings - Wilderness hotels often provide specialized activities and amenities for children, such as themed rooms and family-friendly events, enhancing their appeal to parents [10][11] - The star-themed hotel offers unique features like desert stargazing and themed activities, which are designed to attract families and enhance their overall experience [10][12] - The hotels are also adapting to high demand by increasing staff and implementing flexible scheduling to ensure quality service during peak seasons [3][10]